this-is-life-actually:

Dark-skinned South Asian women are fighting their cultural racism with #UnfairAndLovely

There are so many cultural imports from the West into South Asia — unfortunately, racism is one of them and a higher value placed on lighter skin prevails in this region. But three students hope to rectify this with a movement of their own called #UnfairAndLovely — a jab at one of South Asia’s most popular bleach creams, Fair and Lovely. Here’s how to participate.

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